81: Secrets and Struggles on the Rise with Dave Schiff

Dave Schiff started his career at Crispin Porter + Bogusky, where he engineered the Coca-Cola Company’s most successful new product launch in 25 years—Coke Zero—and led Under Armour’s fast break into basketball. At the helm of Made, Schiff has helped Lyft triple rides, transformed Berkshire’s Clayton Homes from a value brand to an arbiter of modern design, re-introduced Under Armour to its hometown, Baltimore, and made Mozilla’s flagship Firefox browser relevant again, stealing significant share from Google Chrome.