From Data to Decisions: AI's Role in Portfolio Management - Brooke Juniper [FinTech Leader &CEO]

In this episode of the Smarter Planner podcast, host Belle Osvath, CFP®, talks with Brooke Juniper, CEO of Sage, about the evolving role of AI in the wealth advisory industry. Brooke shares insights on how AI has been part of portfolio management for over 20 years, starting with quantitative equity strategies and sentiment analysis from company earnings. With the advent of generative AI, Brooke explains how AI has unlocked new possibilities, allowing for more data processing, portfolio personalization, and qualitative research.

Brooke discusses the shift from deterministic algorithms to more nuanced AI solutions that can analyze client-specific factors, enhancing the advisor's decision-making process. She emphasizes the difference between general AI applications, like ChatGPT, and specialized AI platforms, like Sage, which are tailored specifically for financial advisors. By integrating into existing account management and portfolio platforms, Sage acts as a co-pilot, helping advisors provide more personalized and scalable portfolio management, making each client feel uniquely catered to.

If you want to learn more about AI's impact on wealth management or how it can enhance your practice, this episode is a must-listen.

You can reach Brooke on LinkedIn or visit her website at tifinsage.ai

---

The Smarter Planner Podcast is a product of the Financial Planning Association National Capital Area Chapter (FPA NCA). All information is for educational and informational purposes only. Belle Osvath and the FPA NCA do not endorse or recommend any people, products, or services featured or discussed in this podcast.