How to Be a Higher Ed Marketer with Bart Caylor

Mar 8, 2024

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Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed.

Full Episode Details

Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in the future, meaning schools will face greater competition for a smaller pool of potential students. So, it’s more important than ever that higher ed invests in great marketing practices.

In this episode, Bart shares his predictions for the future of higher ed marketing, what he tries to teach institutions that have been slower to adapt to modern marketing practices, and how schools can utilize AI effectively. Bart believes that AI is often underused, but the trick is learning how to train the AI to give you the results you need.

He shares his thoughts on the importance of content creation, managing marketing budgets, and how to become an authority in the higher ed space. We also hear about his journey to create The Higher Ed Marketer podcast and his book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed.

In This Episode:

1:42 - Bart explains how he first entered the higher ed marketing space
3:08 - How higher ed marketing has evolved
5:12 - Bart’s predictions on its future
7:38 - How higher ed marketers can adopt AI and get better at prompting
12:11 - Bart’s favorite use cases for AI
16:28 - Why the “early adopters” are only a few months ahead of everyone else
18:23 - Bart’s thoughts on younger people getting into higher ed marketing
22:16 - Using the necessary skills to succeed in modern marketing
24:10 - Why you don’t have to market to everyone
25:34 - Where Bart finds inspiration
28:57 - Emerging trends that marketers should pay attention to
31:40 - Insights and themes in Bart’s podcast
34:09 - How marketers are making mistakes
38:00 - Bart’s top tip for those looking to become a social pro

Resources

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