Delivering Value: Lead like the top 1% in growth, marketing, & product Growth PM: They Said My Accent Would Hold Me Back — I Got Promoted Anyway (Diego von Söhsten)
Nov 18, 2025
Diego von Söhsten, an immigrant operator and product leader with experience in product-led growth, shares his journey overcoming bias and imposter syndrome. He reflects on a public criticism about his accent and how he transformed that painful moment into resilience and alignment with his team. The conversation dives into the significance of storytelling in product management and the importance of building a supportive network. Diego also offers valuable advice for underrepresented builders on seeking mentorship and navigating professional challenges.
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Public Criticism That Changed Everything
- Diego describes a public rebuke where his interim manager told 80 people, "I don't think you guys know what you're doing," then blamed Diego's accent in a follow-up.
- That moment triggered panic, a near-quit letter, and eventually motivated Diego to over-communicate and rebuild alignment.
Over-Communicate And Offer Options
- Over-communicate up and across when you lack air cover and stakes are high.
- Present clear options, trade-offs, and your recommended path instead of asking permission.
Alignment Beats Casual Rapport
- Alignment is different from relationship: knowing someone's weekend doesn't equal shared goals.
- Start communications with company purpose, team OKRs, then the decision you need to make to create clarity.