The Best One Yet š āScan here to winā ā Coinbaseās QR ROI. CoComelonās kid cash flow. Congressā stock ban-apalooza.
Feb 15, 2022
Discover how Coinbase's budget-friendly QR code ad stole the show during the Super Bowl, proving less can indeed be more. Dive into CoComelon's rise as the top YouTube channel, turning children's entertainment into a cash machine. The hosts also unpack the ongoing discussions in Congress about banning insider trading among its members, addressing the ethics of stock trading in government. Plus, enjoy a lighthearted look at parenting choices shaping kids' media consumption and its investment potential.
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Coinbase's Cheap Super Bowl Win
- Coinbase's QR code Super Bowl ad was a success, despite its low cost.
- The ad drove 20 million website visits in one minute, crashing their site and boosting app downloads.
Free Super Bowl Marketing Wins
- Unpaid marketing tactics like product placement and brand mentions were highly effective during the Super Bowl.
- These organic brand appearances generated $170 million in value, exceeding some paid ad spots.
Cocomelon's Global Playbook
- Cocomelon, a children's entertainment company, has become a massive success on YouTube and streaming platforms.
- Their strategy involves adapting classic children's content, translating it into multiple languages, and leveraging various distribution channels.