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Nov 17, 2025
Dive into the latest music business trends as Spotify explores multi-tier subscriptions in emerging markets like India. Discover how lossless audio could become a monetization game changer. Gain insights into Tencent Music's super-premium strategy and TuneCore's impressive achievement of $5 billion in artist payouts. TuneIn's acquisition by Stingray sparks discussions on market dynamics, while worries about AI's impact on creativity and copyright emerge. Celebrate milestones and industry awards as the hosts offer a peek into the evolving music landscape.
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Spotify Tests Multi-Tier Strategy
- Spotify launched multi-tier subscriptions in growth markets to test pricing and features like lossless audio.
- The strategy is to hook users on lossless now and potentially charge more later.
Tencent Offers A Roadmap
- Tencent Music's super-premium tiers boosted ARPU and offer a model for Spotify to emulate.
- Spotify can experiment in lower-stakes markets before applying tactics to mature markets.
Competition Complicates Premium Moves
- Expanding premium tiers is delicate where deep competitors (Apple, Amazon, YouTube) exist.
- Spotify faces extra competition from bundled services like audiobooks and rivals' integrated ecosystems.