Too Much BS? Communication Strategies For Sustainable Business Growth with Bob Wiltfong &Tim Ito | Ep. 155

Are you a business owner struggling to market and communicate effectively with your internal team and customers?  

 

As an entrepreneur, achieving success extends beyond just knowing the language of your industry, having a great team, and possessing a grand vision to communicate effectively with your team and target audience.  

 

Learning how to remove the bottlenecks in your communication and tailoring your message to resonate with your audience is not just a skill but a critical strategy for success in the business landscape.  

 

In this episode, Bob Wiltfong and Tim Ito will teach you how to master this art of communication to enhance collaboration and understanding within your team, establish a strong connection with your customers, and create an environment for sustained growth in your business.  

 

Bob Wiltfong and Tim Ito are experts in marketing and communication and the authors of The BS Dictionary: Uncovering the Origins & True Meanings of Business Speak. 

 

Tune in! 

  

Key Highlights from The Show 

[02:39] Introduction to the show with Bob Wiltfong and Tim Ito 

[03:00] What BS is and how it works in the business world 

[08:24] Using BS to remove bottlenecks when speaking to your audience  

[10:50] How learning BS can enhance your efficiency as an entrepreneur 

[12:40] Using BS with your employees, partners and customers   

[15:23] The rule of using BS with your audience 

[20:41] The main message Bob and Tim are trying to get across   

[26:00] Movie phrases in Bob and Tim's book and what they mean in BS 

[31:06] Bob and Tim’s favorite BS words  

[34:54] Bob and Tim’s upcoming second edition of the BS dictionary   

[36:03] What it means for Bob and Tim to be entrepreneurs  

[39:22] What Bob and Tim have learned about themselves as entrepreneurs  

[44:30] Common mistakes businesses make in marketing and communication 

[46:38] Bob and Tim’s practical recommendations for business owners  

[48:00] How to connect with Bob and Tim and get their book 

[49:22] Wrap-up and end of the show  

 

Notable Quotes 

·        Understanding who you are speaking to and using the right BS can help remove bottlenecks when speaking to your audience. 

·        The main goal of communication is to communicate ideas and bring people together around ideas, not to look smart. 

·        In order to play in the world of business, you have to learn the language. 

·        If you want to communicate effectively, you have to make sure your audience understands what you are saying.  

·        As an entrepreneur, you should not only have a vision but also rally people around your vision. 

·        Stop thinking about yourself and start thinking about who you are speaking to and who your audience is. 

Resources Mentioned:  

The BS Dictionary by Bob Wiltfong and Tim Ito 

 

Connect With Bob Wiltfong and Tim Ito 

LinkedIn: https://www.linkedin.com/in/bobwiltfong/ 

LinkedIn: https://www.linkedin.com/in/tim-ito-6b527b/ 

Website: https://www.thebsdictionary.com/  

 

 

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