Unpacking the Digital Shelf

Bridging Gaps and Breaking Silos - How IT Drives Growth with Jon Harding of Conair and Lauren Livak Gilbert of DSI

Apr 28, 2025
Jon Harding, CIO of Conair, shares his expertise on how IT drives business growth and transforms organizational collaboration. He highlights insights from a recent DSI research report, emphasizing the crucial synergy between IT and marketing teams. The conversation also delves into the benefits of agile methodologies for technology planning and the role of AI in enhancing operational efficiency. Ultimately, they stress the importance of breaking down silos to align IT initiatives with business goals, paving the way for a more integrated approach to consumer journeys.
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INSIGHT

Evolution of IT's Role

  • IT has always been crucial but its role has evolved with digital commerce needing more complex technology integration.
  • The growing technology stack in marketing and commerce demands stronger IT-business collaboration.
ADVICE

Early Collaboration with IT

  • Engage IT early and collaboratively by focusing on business needs, not prescribing solutions.
  • Let marketing teams select technology solutions to speed implementation and improve outcomes.
ADVICE

Nimble Technology Planning

  • Adopt a nimble, iterative planning process with quick wins, leveraging SaaS and proof of concepts.
  • Avoid lengthy waterfall projects as business needs shift quickly, requiring flexible collaboration.
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