Hiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company's annual recurring revenue from $1M to $15.6M in 5 years with no major funding is even harder! That's what Georginia (aka as Gia) Laudi, the former VP of Marketing at Unbounce (2012-2017), did exactly. As an early employee, she built a team which surpassed targets and more than doubled acquisition in its 2nd year. For the show notes, key takeaways, tweetable quotes and other valuable resources, go to https://growthtoday.fm/042
Growth Marketing Today