Leadership in Manufacturing Why Authentic Stories Win Over Even the Most Technical Buyers
In this bonus episode of the Leadership in Manufacturing Podcast, host Sannah Vinding reconnects with Jacob Baldwin, Director of Corporate Marketing at UNITED GRINDING North America, to dive deeper into the power of authentic storytelling in manufacturing marketing.
Jacob shares why marketing in manufacturing is uniquely challenging - from long sales cycles and complex buying committees to the need for tailored messaging for multiple decision-makers. He explains how UNITED GRINDING’s Unstoppable Grit campaign turned real customer experiences into compelling stories that build trust, create emotional connections, and deliver value for both the brand and the customer.
You’ll hear how authentic, customer-driven storytelling can become a competitive advantage in even the most technical B2B environments, and how these stories can be repurposed into a powerful, evergreen marketing asset.
In this episode, you’ll learn:
• What makes marketing in manufacturing different from other industries
• How authentic storytelling builds stronger emotional connections than any sales pitch
• Why the Unstoppable Grit campaign elevated customer voices to a national stage
• How customer stories benefit both the brand and the client
• Ways to turn real customer experiences into lasting marketing assets
Whether you’re in B2B marketing, leading a manufacturing team, or simply looking for ways to make your brand more human, this episode offers actionable ideas you can put into practice right away.
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