How much of business success is about conviction? Raj De Datta, the CEO of and Co-Founder of Bloomreach, believes very strongly that we’re in “a first-party world” and that Bloomreach is set up to thrive in this environment. Tune in as Raj shares Bloomreach’s compelling story: “Bloomreach was a rocket ship and then it was nearly dead, and… it’s a rocket ship again.”

Tune in to learn:

• What’s Raj’s book “The Digital Seeker” about? (03:02)
• How does Bloomreach help design personalized customer experiences? (06:09)
• How does AI and data science help create these personalized experiences? (09:57)
• Can success ever be a problem? (17:01)
• What does Raj see as the future of personalization?  24:19:
• Are we in a first-party environment? 27:50:

Mentions:

• “The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences”
• “Beyond the Status Quo With Raj De Datta, CEO and Co-Founder of Bloomreach” (Business X Factors podcast)

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