How much of business success is about conviction? Raj De Datta, the CEO of and Co-Founder of Bloomreach, believes very strongly that we’re in “a first-party world” and that Bloomreach is set up to thrive in this environment. Tune in as Raj shares Bloomreach’s compelling story: “Bloomreach was a rocket ship and then it was nearly dead, and… it’s a rocket ship again.”

Tune in to learn:

What’s Raj’s book “The Digital Seeker” about? (03:02)
How does Bloomreach help design personalized customer experiences? (06:09)
How does AI and data science help create these personalized experiences? (09:57)
Can success ever be a problem? (17:01)
What does Raj see as the future of personalization? 24:19:
Are we in a first-party environment? 27:50:

Mentions:

“The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences”
“Beyond the Status Quo With Raj De Datta, CEO and Co-Founder of Bloomreach” (Business X Factors podcast)

IT Visionaries is brought to you by Salesforce Platform. If you love the thought leadership on this podcast, Salesforce has even more meaty IT thoughts to chew on. Take your company to the next level with in-depth research and trends right in your inbox. Subscribe to a newsletter tailored to your role at Salesforce.com/newsletter.

Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.

---

Produced by the team at Mission.org and brought to you by Brightspot.

Staking a Position on Privacy With Raj De Datta, CEO and Co-Founder of Bloomreach