#Kidtech
Bjorn Jeffery, Co-Founder and former CEO of Toca Boca
Jun 28, 2019
Bjorn Jeffery, former CEO of Toca Boca, discusses their journey from incubation to acquisition. They talk about cultural differences in education, brand popularity, the challenges of launching a subscription video platform, and the financial pressures of acquisition.
42:42
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Quick takeaways
- Talkabaka shifted their focus from digitizing existing businesses to creating digital toys for kids, capitalizing on the behavior of parents allowing young children to use touchscreen devices.
- Talk TV, Talkabaka's foray into the video space, failed due to a misunderstanding of consumer insights and the challenge of competing with free content platforms like YouTube.
Deep dives
Talkabaka's founding and early success
Talkabaka, founded in 2010 by Bjorn Jeffrey and EML Umar, quickly gained global success with their app Talkabaka, which reached around 200 million downloads in various countries. The app's international popularity exceeded expectations, leading to monetization challenges in different markets. Talkabaka's initial goal was to digitize existing businesses within the media industry, but later shifted their focus to creating digital toys for kids.
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