The CPG Guys Daily Gut Health Done Better with Supergut’s Tracey Halama
The CPG Guys are joined in this episode by Tracey Halama, CEO of Supergut which produces clinically-validated solutions that transform your life through your gut microbiome.
Follow Tracey on LinkedIn at: https://www.linkedin.com/in/traceyhalama/
Follow Supergut on LinkedIn at: https://www.linkedin.com/company/ur-labs/
Follow Supergut online at: https://supergut.com/
Tracey answers these questions:
- What inspired you to join Supergut and lead its next phase of growth, given your background (e.g., at Vital Proteins)?How do you define Supergut’s mission and what “owning the gut-health category” means to you?
- Supergut has emphasized science backed ingredients–resistant starch/prebiotic blends–and positioning around GLP‐1 nutrition.How do you balance science-backed ingredients with consumer-friendly messaging?
- How do you evaluate and select ingredient technologies (e.g., green banana resistant starch, Solnul®, Sunfiber®) and how do you see that evolving?With regulatory & marketing complexities (e.g., how you label “GLP-1 Daily Support”), how does the brand stay nimble while protecting claims?
- When you look ahead 3-5 years, what does success look like for Supergut (revenue, distribution, impact) & given the rapid growth you’ve already achieved, what is the next inflection point you’re targeting?
- How do you think about product pipeline: will Supergut stay tightly focused on gut/metabolic health or expand into adjacent nutrition categories?
- You’ve moved from strong DTC into major retail doors (including big names) and are scaling omnichannel.What has been the biggest challenge in that transition and where can we find the portfolio?
- This is a mature yet old industry with little change - with your transition from technology into wellness and your CPG leadership background, what are the leadership lessons you carry into Supergut as a female leader?
- How do you build the kind of culture and team you’ll need for scale (especially moving from startup growth into a larger enterprise)? What do you look for when hiring leaders in areas like supply chain, data, marketing in a high-growth CPG brand?
- For other CPG founders targeting wellness/functional nutrition: what advice do you have regarding building proof (clinical, ingredients) versus speed to market? What are the key things you think retailers care about today?
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