Business Munchies: Fertility Market (IVF) in India, Disrupting Family Managed Biz MBA, Rural Influencer Network

Sahil (@sahil071) and Siddharth (@sidbetala) hang out and discuss various ideas on this episode of Business Munchies. We're now actively sharing interesting snippets on Twitter and reels on Instagram. Follow us there to stay updated!

Click here to help TID part time with LinkedIn & Twitter

(4:00) - The Fertility (IVF) Market in India
(24:43) - Disrupting Family Managed Business MBA 
(40:44) - Rural Influencer Network

👉🏽 Fertility Care Market in India
The fertility care market in India is estimated to be Rs. 3000 Cr market growing at a fast clip thanks to the rising infertility rates amongst couples for variety of lifestyle reasons. 

One of the most common solutions to this is In Vitro Fertilization (IVF). It is estimated that 30 million couples of fertility issues and just 1% of them go for an IVF treatment. 

And that’s where the opportunity is. From aggregating IVF chains to build content first brands targeting this segment, this market is ripe for some action in the next decade! 

👉🏼 Family Managed Business MBA 
Colleges typically charge 10-15L for family managed business (FMB) MBA programs. And from our conversations, the quality of education is sub-par as the curriculum hasn’t been updated as fast as the business dynamics have changed. 

Is there an opportunity to build a new age FMB MBA program that’s tech first, focuses on digitization and builds a connect directly with professors and students/businesses? We think so! 

👉🏼 Rural Influencer Network
By 2025, India will have more internet users in rural part of the country than urban. 

We’re already seeing the rise of influencers that hail from villages with followers and subscriber counts of a few million! 

To look for growth, companies will have no option but to tap into rural markets. What if there was a rural influencer network that helped match brands with rural influencers & facilitate the campaigns?