Crafting ERP systems for direct-to-consumer success | Sharoon Thomas @ Fulfil

In this episode of Blue Ocean by StartOps, we sit down with Sharoon Thomas (known to most as ST), co-founder and CEO of Fulfil — a modern ERP built for omnichannel brands.

Fulfil was born out of ST’s frustration with slow, rigid ERP implementations after a decade of consulting. Today, Fulfil is challenging legacy giants like NetSuite by staying close to customers, shipping features fast, and building an ERP that actually works the way modern brands operate.

In this conversation, we dive into:

• Why most ERPs fail modern omnichannel brands
• ST’s insights on the economic shifts being caused by AI
• The future of ERP interfaces
• What the top 1% of brands do differently to win on execution
• Why Fulfil never focuses on the competition

If you're a brand operator or founder tired of working around your ERP, this one’s for you.

To learn more about Fulfil, check out their profile on the StartOps Directory: https://startops.network/companies/fulfil-io