From Reseller Margins To Consumption Growth | Channel Chewsday

This Channel Chewsday, we unpack how channel partners can replace shrinking resale margins with recurring revenue and usage-based incentives that reward real customer outcomes. We share models, incentives, systems, and culture shifts that turn adoption and retention into predictable growth.

• Margin decline across product and software licensing
• Shift to subscriptions, cloud, and API consumption
• Mechanics of tiered and volume-based pricing
• Services as a margin engine for partners
• Outcome-based partner recognition over status tiers
• Incentives tied to adoption, retention, and upsell
• Data, billing, and PRM needed for accuracy
• Cultural shift to customer success and enablement
• Benefits of predictable revenue and higher NRR

As always, if you've got a question, a story, or an idea for a future episode, drop me a line, and we'd love to feature your insights next week.

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