
 The Rebooting Show The Juggernaut’s bet on subscriptions
 Jan 23, 2024 
 Founder and CEO of The Juggernaut, Snigda Sur, discusses the need for a publication focused on South Asians, going through Ycombinator as a media company, using subscriptions as a base of a business model, building a sustainable subscription model, the importance of data analysis, similarities between sales and journalism, and prioritizing focus and the potential of TikTok and Instagram. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7 
 Introduction 
 00:00 • 2min 
 Building a Media Empire for the South Asian Diaspora 
 01:54 • 8min 
 Importance of Financial Resources 
 09:24 • 11min 
 Building a Sustainable Subscription Model 
 20:26 • 18min 
 Importance of Data Analysis and Hands-on Approach 
 38:53 • 3min 
 Sales, Journalism, and Bets for the Year 
 42:08 • 2min 
 Prioritizing focus and the potential of TikTok and Instagram 
 43:57 • 3min 
