World Chase Tag’s Christian and Damien Devaux on building a sport from scratch

SportsPro editor at large Eoin Connolly speaks to Christian and Damien Devaux, the co-founders of World Chase Tag, about the realities of launching a new sport in the 21st century.

The brothers reflect on WCT’s brief journey from the back garden to a burgeoning global series, refining the rules and creating a global network of athletes, enthusiasts and promotional partners. They also explain how they have been working out their commercial strategy, from digital content to relationships with broadcasters like ESPN and Channel 4, the governance and business models they are looking to, and what they are learning about how to get fans invested in a sport.