The NPR Politics Podcast Call Her Daddy, The View, 60 Minutes: Kamala Harris Goes Wide
Oct 8, 2024
Vice President Kamala Harris is innovating her media strategy to reach young voters through both traditional and non-traditional platforms. Her appearance on popular podcasts like 'Call Her Daddy' highlights her focus on connecting authentically with diverse audiences. The discussion shifts to how political figures are evolving their engagement methods, particularly around significant community issues like mental health and caregiving. The podcast also delves into the widening gender gap in political preferences among younger voters.
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Harris's Media Strategy
- Kamala Harris is using a diverse media strategy, combining mainstream and non-traditional outlets.
- This approach aims to reach broader audiences, including those who don't typically consume news.
Podcast Appearances
- Harris appeared on "Call Her Daddy," a podcast focused on sex and relationships, to discuss issues affecting young women.
- She also guested on "All the Smoke," a podcast hosted by former NBA players, discussing topics relevant to Black men.
Reaching Voters
- Appearing on non-traditional media platforms is not a new strategy for political candidates.
- The goal is to familiarize voters with the candidate and increase their comfort level, not necessarily to break news.