#88: Building a Female-Focused Financial Wellbeing Community on Instagram – Laura Pomfret

In this episode, I spoke with Laura Pomfret, the co-founder behind the leading female-focused financial wellness app, Financielle. Since launch they have partnered with leading brands such as Pensionbee and Wealthify, along with appearances in The Guardian and a place on the Tech Nation Exchange Programme for emerging start-ups.

We covered:

• How Laura started Financielle as a small Instagram-based community posting memes, to then selling financial budgeting tools in the form of PDFs and Google Sheets to people who wanted to manage their money better, selling 500 of them at £50 each just from Instagram!
• How she built an incredibly hyper focused community of people on Instagram who wanted more female-focused financial guidance
• Where she sees Financielle going as this is a massive problem they are solving

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