Paid Traffic Strategies for Hard Money Lending with Shane Powers #263

In this episode of the Private Lenders Podcast, Jason sits down with digital marketing strategist Shane Powers for a deep dive into what’s working right now in digital marketing for private and hard money lenders.

From the shifting performance of Google Ads to the rise of AI-generated content, Shane unpacks the strategies lenders should be focusing on to generate quality leads, build trust, and stay top of mind. They discuss the importance of SEO, educational content, retargeting, and the surprising ways you can repurpose content you already have.

What you’ll learn:

Why PPC results are changing and what to do about it
How to use AI tools effectively without sounding robotic
Lead nurturing tactics that actually work
Content ideas that boost visibility and credibility
The value of long-term brand building over quick wins

Whether you're looking to sharpen your current marketing strategy or just getting started, this episode is full of practical insights tailored to the lending space.

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Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

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