Octave Auger is VP of Marketing and first marketing hire at Paddle, a SaaS platform for software companies to run and grow their business. Paddle has been called “The best kept secret in Europe” and it’s also the fastest growing software company in the UK, and in this episode we get a peek inside their business to figure out what they did and what we can learn from Paddle. We go from marketing strategy and building a minimum viable brand all the way to customer acquisition tactics and demand gen initiatives - we also hear about the role ice cream played in Paddle’s journey to becoming the fastest growing software company in the UK. --- Links: Paddle >> https://paddle.com/ Start With Why >>https://www.goodreads.com/book/show/7108725-start-with-why --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward