Generative Now | AI Builders on Creating the Future

Anu Atluru: Will AI Change How We Use Social Utilities?

Jan 30, 2025
Anu Atluru, a startup founder, physician, and co-runner of Slang, dishes out insights on the future of social utilities and the impact of AI on consumer behavior. She distinguishes social utilities from traditional networks and explores AI's role in enhancing user engagement and creativity. Anu delves into how AI could revolutionize healthcare, boosting efficiency and improving patient interactions. The conversation highlights the need for cultural shifts to integrate AI in medicine and the importance of preserving human creativity in a tech-driven landscape.
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INSIGHT

Social Utilities vs. Networks

  • Anu Atluru defines "social utilities" as products used socially without pre-existing graphs.
  • Users don't need to build a network before using the product, unlike social networks.
ANECDOTE

Partyful: A Social Utility Example

  • Anu Atluru cites Partyful as a prime example of a social utility.
  • Users engage socially without needing to build a friend graph initially.
ADVICE

Building Social Products

  • Focus on finding a wedge in the current market context, not just long-term value.
  • Consider the "second act" and transition to a network within a year.
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