The Manufacturing Executive 5 Ways Manufacturers Can Level Up Their Marketing w/ Allison DeFord
Nov 30, 2021
51:21
Manufacturing is the backbone of the modern world…
But the manufacturing sector has been lagging severely in the marketing department for a long time.
The good news?
This only creates opportunity for you to get out ahead of your competitors.
Today, I’m joined by Allison DeFord, Founder and Trailblazer at FELT Marketing for Manufacturers, for a discussion of 5 key concepts every manufacturer needs to understand about their marketing — from common missteps to untapped opportunities.
We cover:
Humanizing your brand
Finding your unique selling point (or, rather, your “unfair advantage”)
Aligning your marketing strategy with execution
Meeting your customer where they are in the buy cycle
Measuring indicators that actually matter
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.
But the manufacturing sector has been lagging severely in the marketing department for a long time.
The good news?
This only creates opportunity for you to get out ahead of your competitors.
Today, I’m joined by Allison DeFord, Founder and Trailblazer at FELT Marketing for Manufacturers, for a discussion of 5 key concepts every manufacturer needs to understand about their marketing — from common missteps to untapped opportunities.
We cover:
Humanizing your brand
Finding your unique selling point (or, rather, your “unfair advantage”)
Aligning your marketing strategy with execution
Meeting your customer where they are in the buy cycle
Measuring indicators that actually matter
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.