Robyn Balsley: Style Shapes the Culture of the Company

About Robyn Balsley: Robyn Balsley, founder of Graceful Impression. With over 15 years of experience in marketing and branding, Robyn has worked with a wide range of clients, from small startups to large corporations. She is known for her ability to create compelling brand stories and design impactful marketing campaigns that drive results. Partnering with HALO, a global leader in branded merchandise, uniform programs, and recognition and incentive solutions. She works with clients to break through the clutter of our  
media saturated world and connect their brands to customers, employees and other  
audiences critical to their success. Through years of experience helping companies build their brands through products, Robyn is also working with individuals to reignite their confidence, provide the strongest impression of themselves, when it matters most. Check out the latest episode of our Conversational Selling podcast to learn more about Robyn.

 

In this episode, Nancy and Robyn discuss the following:

• How does someone go from marketing and branding to personal styling?
• How do you assess what a person's personal style is?
• How you feel inside shows how you feel on the outside. Can you expand on that?
• The importance of showing up.
• The value of everyone in an organization showing up.
• How do you have that conversation with team members that aren't showing up?
• The story the audience would find interesting
• Why does Robyn focus on working with companies and teams versus individuals?
• Something, in particular, Robyn wanted to spotlight.
• Pajama style in different generations. 
• Robyn’s view on casual dressing.
• Is all from the waist up in Zoom meetings?
• Is Robyn’s family all styled appropriately each and every day?
• Fun fact about Robyn.
• Something that you believe is true that almost nobody agrees with you on.
• Why don't you share what you offer? Robyn’s area of expertise.
• What's your advice on cleaning out your closet? 
• One takeaway you'd like to leave the audience with.
• How can my people find you?
  
   

Key Takeaways: 

 

• It takes three to five seconds to make a first impression.
• Everyone thinks they don't know their style, but they do. We know what we like, and what looks good on other people, and we can emulate that in ourselves.
• And I see way too many cameras turned off on calls because people aren't ready for the day. 
• When dressed up people felt accountable, and they were more productive, and they admitted they were more productive.
• I truly believe people will argue with me on this, but if you wear your sweats all day long, or if you get up and get dressed, even if you're wearing jeans and a nice shirt, you're going to perform better if you get dressed.
• I saw it throughout the pandemic. I challenged clients to get up and get dressed at least five days a week. And those that did said they felt better, and they didn't feel so isolated.
• I noticed that everybody in Japan got up and got dressed every day, like on the street, they're riding bicycles to work, but they're still dressed, or you just didn't see anybody in sweats or workout wear or pajamas for that matter. And to me, the biggest thing that came across for me was respect.
• I think just challenge yourself at the beginning of a week, kind of have some people prep their food for the week, prep your clothes for the week.
• It takes the stress out of getting dressed.

"A great example is one of my clients they’re in the financial world. And pre-pandemic, they were wearing suits to work and very, very buttoned up. And now they've relaxed the dress and they can wear jeans, a blazer, a nice blouse or a shirt. And it's kind of confusing to their employees. Some will come with jeans that have holes in them because they can wear jeans, but that's not really what they're saying. So, they're losing their culture, and in some companies, it's even part of their branding, going back to my previous life, it's how your team is showing up as a part of your brand." – ROBYN

"And it's truly our mental state that affects how we show up, how we, what our, attitude is, and how we people perceive us. It has a lot to do with how we are. Think about a great example of that, If I put on my workout clothes, my mental mind tells me that I'm going to go work out. So, that's kind of what we're prepared to do. But if I'm wearing my workout clothes all day long and I'm working, it's confusing and we're not putting our best self forward. So that's really where that mental from the inside out." – ROBYN

“How you dress while working from home matters. And you will be more productive if you dress a little, if you just dress up, just up-level, just a little bit versus wearing pajama bottoms, and a t-shirt. It truly a hundred percent makes a difference.” – ROBYN

“And I think just really going back to the whole sales aspect of it all, when we're in front of clients, we need to put our best self forward. And even if we're cold calling on the phone, it's how you're dressed for that cold call, I think makes a difference. I believe it makes a difference.” – ROBYN

Connect with Robyn Balsley:

• LinkedIn: https://www.linkedin.com/in/robynbalsley/
• Website: https://www.gracefulimpression.com/

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