The Company Road Podcast E77: From stuck to start: Moving beyond “we’ve always done it this way”
“The longer the tenure, the more things become, you know, this is the way we've always done it. And so an entrepreneur is someone that can go in and see that pretty quickly. What are the bits that are stale? Where are the potentials and opportunities for improvement?” - Dave Gregurke
In this episode, you’ll hear about:
- Aligning stakeholders with different priorities
- Balancing innovation with security in high-risk settings
- Working around resistance to change
- The importance of customer research and involving executives
- Methods for breaking habitual behaviours in large organisations
- Using simple tools to collaborate across tech stacks
- Building trust in risk-conscious cultures
- Shifting from waterfall to iterative design practices
- Future-proofing change and sustaining momentum
Key links
About our guest
Dave Gregurke is a designer of many things, born in Texas, USA where fell in love with baseball. From there the family moved to Yeosu, South Korea where he almost got kidnapped with his dog. Now long settled in Melbourne, Australia gave him a new home and accent.
For over 20 years across brand and customer experience, Dave has been a trusted end-to-end designer for Services, Product and Go-to-market.
He has deep experience in complex environments across startups, government & enterprise. Kicking-off in corporate design, he quickly fell in love with the interactive world and all its possibilities. Dave has big brands like Amazon, University of Melbourne, NAB and State Governments among his collaborators.
After founding two businesses, Dave currently focuses on complex problem spaces, including fintech payments. He’ll run your innovation and design sprints, as well as coach and train your team to develop that knowledge internally.
About our host
Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.
Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.
Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few.
He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.
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