How Brendon Babenzien Started NOAH – 'Not A Running Brand' But Making Clothing For Runners

"I don’t think we ever planned to be a running brand but it goes back to this idea that people are complex, diverse and interesting. Brand and business should reflect that. Most businesses don’t do it that way. They’re like, ‘We do this one thing. That’s all we do. If you’re into that, you’ll get it from us. The rest of your interests, we’re not interested. Go somewhere else for your other stuff.’ … We’re more interested in the New York attitude of like you really don’t know who you’re talking to and they’re probably far more interesting than you realize.”

Brendon Babenzien is the founder of NOAH and the men’s creative director for J. Crew. A lot of you may have recently seen the collaboration between J. Crew and Tracksmith and Brendon had a lot to do with that because he’s a runner and loves the sport. But..don’t be quick to call NOAH a running brand. They make clothing for runners but with their own touch. In this one, we go into Brendon’s own running, how NOAH came to be, its place within the fashion industry and the importance of producing products with human rights and the environment in mind. Plus, NOAH just released their whole fall and winter collection so check them out. They also have been doing some runs out of their store in New York City and events in London so be sure to follow them on Instagram.

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VELOUS FOOTWEAR:  VELOUS is an active recovery footwear brand designed to help you restore, revive & Reenergize before and after you train. It's the most comfortable, supportive and lightweight active recovery shoe in the world. Get 20% off using code CitiusMag20