A growing dependency on marketing automation begs the question: Will technology replace marketers?
On this special episode of the FINITE Podcast, you'll hear from an expert entrenched in the world of marketing technology, Julien Decot, Snr Director of Marketing Partnerships at Facebook.
Julien has an incredible take on the role of technology in B2B marketing, as he thinks optimistically about the opportunities MarTech can bring, and questions a widespread fear that marketers will lose their jobs to bots.
Julien shares how to leverage technology for the greater good of creativity, and gives examples of brands who are using it to their advantage.
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And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS