This week, Eva Hartling speaks with Jen Govier, founder of HUX, an underwear brand with the mission to end the dreaded camel toe, and provide women with a level of comfort never matched before. When founder Jen caught sight of her camel toe while working out, her own embarrassment put her on a mission to solve this problem for all women. After searching the market Jen realized that the perfect camel toe concealing underwear just didn’t exist. HUX is the evolution in women’s undies, proudly designed in Canada with a patent pending.  HUX is proud to have been recognized as TechAlliance Limitless People’s Choice Award winner honouring a standout entrepreneur in the innovation space. To build her brand, Jen has drawn from her experience as a Senior Regional Manager at TD Wealth Financial Planning, a position where she leads a team of passionate and dedicated Financial Planners.

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This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale