Dry January Series #1
A month of exploring the most innovative non-alcoholic craft brands in the world & the sober curious movement.

“Alcohol is one of the very few drugs that you have to defend yourself for not using."

On this week’s episode of the Eat Green Make Green Podcast, I sit down with the awesome Tom Halaska.  Tom is the Head of Branding for the non-alcoholic craft beer pioneer WellBeing Brewing.  We talk about Tom’s journey to sobriety and how he ended up at WellBeing, how he defines his own sobriety, what dropping alcohol has done for Tom’s life, why he tries not to beat up his previous self, how difficult it is to brew a non-alcoholic craft beer, where WellBeing fits into the beverage market, the explosion of non-alcoholic craft beer over the past 5 years, why general awareness about alcohol consumption and Gen Z is driving the growth of the category, the importance of normalizing conversations about alcohol and mental health, and his advice for quitting drinking or drinking less. What a great way to kick off the Dry January Series!

Show Notes

WellBeing Brewing Website

WellBeing Instagram

Tom’s Instagram