Beyond Logos and Colors: Emily Wilkins' holistic approach to branding in manufacturing

In this riveting episode of the Manufacturing Culture Podcast, we welcome Emily Wilkins, the marketing superhero disrupting the manufacturing industry with her unique approach. Founder and CEO of Marketing Metal, Emily made it her mission to reimagine the marketing landscape for small manufacturing shops, emphasizing the role of culture in driving growth and satisfaction.

Hear the inspiring story of how Emily worked with Peters Heat Trading to create a powerful tagline that encapsulates their ethos, a testament to her philosophy of intertwining a company's values with its marketing strategies. She also delves into how she involves employees in the marketing process, fostering a vibrant culture while simultaneously strengthening marketing outcomes.

In an industry where leadership is paramount, Emily highlights the importance of positive and proactive direction from the top. She reveals her secrets to building marketing strategies that align with a company's core values and culture and boost its appeal to potential customers and employees.

Throughout the conversation, Emily's commitment to understanding each company's unique character shines through. She underscores the importance of listening, asking probing questions, and getting beneath the surface to discover what truly makes each job shop unique.

By showcasing a job shop's personality, approach to work, and deeply-held values, Emily illustrates how differentiation in the manufacturing sector is about far more than just a company's products or services. As she guides us through the art of attracting the right customers and employees through targeted marketing efforts, you'll be inspired to see your own business through a new lens.

This episode is a must-listen for anyone looking to reshape their marketing strategy, redefine their company culture, and, ultimately, transform their business success.