

How to Build AI Workflows You Can Trust | Infactory’s Brooke Hartley Moy
28 snips Apr 8, 2025
Brooke Hartley Moy, the CEO and co-founder of Infactory, shares her insights from her background at Google and Samsung on building trust in AI systems. She tackles common misconceptions businesses have about AI and highlights the importance of high-quality data. The conversation delves into the 'black box' problem, domain expertise in various fields, and the limitations of large language models. Brooke argues for a balanced approach to AI that combines technical knowledge with ethical considerations, ensuring reliable outcomes in critical cases.
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Context vs. Cohesion
- Tech prioritizes context in AI, focusing on iterative knowledge work.
- Creatives prioritize cohesion, aiming for AI changes to seamlessly integrate with existing work.
Managing GPT Sessions
- Step away from GPT sessions when they become unproductive or confusing.
- Maintain code quality standards and train teams on AI-assisted code best practices.
Employee vs. Executive Views on AI
- Only 45% of employees find company AI rollouts successful, compared to 75% of C-suite executives.
- This disconnect highlights a misalignment in AI perception between employees and leadership.