How to Leverage Your Executive’s LinkedIn Presence: Expert Insights from Ashley DiBiase

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Ashley DiBiase, founder of Dash Social, to discuss the importance of leveraging executive and founder personal brands on LinkedIn. They dive into actionable tips on how to enhance brand awareness, the value of consistent content, and addressing common challenges like time constraints and founder hesitancy. Ashley also shares valuable insights on identifying key moments to amplify your brand's message and creating a compelling content strategy suited for LinkedIn's unique platform.

ABOUT ASHLEY:

Ashley (Mason) DiBiase is the founder of Dash of Social, a content marketing agency specializing in social media management, blog content, and email marketing. Working closely with their clients, Ashley and her team help small businesses and tech startups craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and drive brand awareness. Additionally, Ashley founded Massachusetts Business Network in 2022, which is the only statewide publication that provides free to low cost resources that support organizations with increasing their visibility and establishing thought leadership through its podcast, blog, and directory. Ashley is a graduate of Stonehill College, where she received her Bachelor's Degree in Business Administration with a concentration in Marketing. She is a TEDx speaker, has been named a 40 Under 40 Honoree by Cape & Plymouth Business Media, and was recognized as Best Social Media Specialist by Boston Business Women. Ashley currently serves as a Board Member for the Brockton Visiting Nurse Association (BVNA) and Middleboro Public Library. When she isn't working, you can find her running on her Peloton or curled up on the couch with a book.

KEY POINTS:

• Strong hooks are essential for stopping the scroll — your first one or two sentences determine whether people keep reading.
• Know–Like–Trust drives conversions — people buy when they feel connected, not just informed.
• Every team member can strengthen brand presence on LinkedIn — not just executives; employee profiles are powerful brand touchpoints.

LINKS MENTIONED IN THE EPISODE: 

INSTAGRAM: @dashofsocial

FACEBOOK: @dashofsocial

LINKEDIN: www.linkedin.com/in/ashleyjeanmason

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

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