170. What went 'Wrong' with Yes Theory's Course Launch

Last week YouTube channel Yes Theory announced their course on becoming a YouTube creator and storytelling. During a live six-week bootcamp costing $349, students would get access to the live workshops hosted by the Yes Theory team, access to a community of creators, and personalised feedback from community members. Sounds reasonable right? Not according to many of the comments that poured in. One predicted this was the moment a video would be spawned titled: “When Yes Theory became No Theory”. In this episode, we talk about the marketing lessons we learned from this phenomenon. Sign up for our Weekly Smarts Newsletter for weekly tips and insights on how to build a creator business: 
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