Why Most LOs Quit Too Soon: Dave Panozzo’s $100M Formula to Win the Long Game in Lead Conversion

Ever chased a lead, called twice, and written them off when they didn’t respond? We’ve seen it happen again and again with loan officers who are frustrated in this market. We all want instant gratification, but most of our consistent, profitable business will come from the long game.

The problem? If you don’t have the discipline, follow-up systems, and mindset to stay in the hunt for months, you’re handing deals to your competitors.

That’s why we had to bring on Dave Panozzo—a decorated U.S. Army veteran, $100M+ real estate producer, lifestyle performance coach, and co-leader of one of Arizona’s top real estate teams. Dave rebuilt from losing everything in 2008 to running a 25-agent, nationally recognized team. His approach to lead conversion, personal discipline, and removing toxic influences is exactly what loan officers need to thrive right now and adapt to market changes.

Here’s what you’ll take away from this episode:

1️⃣ How to master the long game in lead follow-up so you stay top-of-mind for 7–9 months until your clients are ready to move.

2️⃣ Strategies to build daily discipline that stacks small wins every morning and fuels consistent production all year.

3️⃣ How to remove the “commission breath” by leading with service and creating human connections that earn repeat and referral business for life.

If you’re serious about turning every lead into a long-term client and building a business that lasts through any market, this conversation will provide unmatched value

📚 Get the book that helped fuel Dave’s transformation: The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone — https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603

We want to hear from you! Email 360@theloanatlas.com with questions or challenges in your mortgage business so we can help you overcome the roadblocks that keep you from scaling.

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ABOUT TIM BRAHEEM

With more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.

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