[InSights] How Staffing Firms Unknowingly Fall Behind

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Feb 24, 2025

In a world flooded with distractions, standing out is crucial for staffing firms. Consistent marketing efforts create brand visibility, while neglecting them can lead to stagnation and missed opportunities. The speakers delve into the psychology of attention, revealing the need for multiple touchpoints to make an impression. They discuss effective strategies for targeting healthcare staffing clients through tailored social media content. The power of niche marketing is emphasized as a way to cultivate trust and foster deeper connections.

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INSIGHT

Limited Attention

We only consciously attend to a tiny fraction of the information bombarding our brains.
This emphasizes the need for repetition and consistency in marketing to cut through the noise.

ADVICE

Surround-Sound Marketing

Use surround-sound marketing to stay top-of-mind with prospects and candidates.
It takes multiple touchpoints for your brand to be recognized in today's noisy world.

ANECDOTE

Fellow Coffee Texts

Steve Gipson isn't bothered by frequent texts from Fellow, a coffee brand he trusts.
This shows how trust allows brands to communicate frequently without annoying customers.

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Recruitment marketing is more than just posting jobs—it’s about staying visible in an overcrowded digital world. In this episode, Brad Bialy and Steve Gipson discuss why consistency in marketing is critical, the hidden cost of doing nothing, and how companies unknowingly fall behind. They explore the science behind attention, why it takes 17+ touchpoints for prospects to recognize a brand, and how surround sound marketing can transform your outreach. Plus, they answer a key listener question on using social media to target healthcare staffing clients effectively.

Chapters & Timestamps:

[00:00] – Intro: Florida Trip, Cold Weather, and Catching Up
[03:00] – The Psychology of Attention: Why People Ignore Your Marketing
[07:00] – Repetition, Consistency, and Branding: Lessons from Major Companies
[10:30] – The Hidden Cost of Doing Nothing: How Stagnation Kills Growth
[15:30] – Finding Your Business’s True North: What Are You Really After?
[21:45] – The Compounding Impact of Neglecting Marketing
[26:00] – Answering a Listener Question: Social Media Strategy for Healthcare Staffing
[32:00] – The Power of Niche Content: Creating One-of-One Marketing
[37:00] – Final Takeaways: Why Standing Still Means Falling Behind

InSights is Hosted by Brad Bialy and Steve Gipson

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience,

Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.