Right About Now - Legendary Business Advice From Reebok to Syntilay: Footwear Innovation with Joe Foster & Ben Weiss
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
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SUMMARY
In this episode, Reebok co-founder Joe Foster and Syntilay co-founder Ben Weiss discuss the evolution of the footwear industry, from Reebok’s rise to global prominence to the disruptive potential of 3D printing and AI-driven shoe design. They explore how Scintilla empowers content creators with custom, on-demand shoes, drastically reducing production time and costs. The conversation highlights the fusion of legacy expertise and cutting-edge technology, the importance of brand storytelling, and the excitement of building innovative, personalized footwear for the creator economy. The episode concludes with plans for a New York City pop-up, inviting the public to experience custom 3D printed shoes.
TAKEAWAYS
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Reebok’s co-founder Joe Foster reflects on the brand’s rise from a family business to global prominence.
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3D printing and AI are revolutionizing shoe design and manufacturing.
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Syntilay enables custom, on-demand footwear production, reducing costs and lead times.
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Brand storytelling remains essential in building emotional connection and identity.
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The focus is shifting toward personalized footwear for content creators and niche audiences.
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The fusion of legacy industry experience and modern tech drives innovation in the creator economy.
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Syntilay is launching a pop-up in New York City to showcase custom 3D printed shoes and engage with the public.