When the CIA needed to understand the secrets of human communication, this was the man they contacted to help decode the arts of influence, deception and seduction.

Chase Hughes is a former US Navy Chief and leading behaviour expert. He is the bestselling author of books such as, ‘The Behavior Operations Manual: Neuro-Cognitive Intelligence’ and ‘The Ellipsis Manual: Analysis And Engineering of Human Behaviour’.

In this conversation, Chase and Steven discuss topics such as, how to master the art of persuasion, the best way to achieve success in life, how to extract sensitive information, and how to detect liars fast.

00:00 Intro

02:00 Who Is Chase Hughes and What Is His Mission?

03:28 The Factors for Success

04:17 Who Has Chase Worked With?

05:41 What Is the Behaviour Ops Manual?

06:42 The Most Common Reason People Come to Chase

14:45 The Elements That Give Someone Authority

17:18 Is There a Physical Appearance of Authority?

21:03 Building Confidence Within Your Own Mind

27:38 Is There a Relationship Between Discipline and Confidence?

29:23 Is It Possible to Read a Room?

39:46 What You Should Know About Communication

46:07 How Chase Would Sell a Pen

51:09 Listening: A Key Part of Communication

52:15 What Is Illicitation?

59:27 What Is the PCP Model?

1:10:33 How To and Should You Win an Argument?

1:16:34 How To Read Someone's Motivations in Life

1:25:11 What Is the Most Common Deficiency in Sales Pitches?

1:33:10 How Do I Change My Discipline?

1:38:32 Are There Any Tricks To Improve Discipline?

1:40:40 How To Form New Habits

1:48:06 If You See This With a Product, Be Terrified

1:53:05 What’s the Cost of This Social Media Rabbit Hole?

1:58:46 Guest's Last Question

Follow Chase:

Instagram - https://g2ul0.app.link/WyJ70f6xqPb

YouTube - https://g2ul0.app.link/DUk91t8xqPb

NCI Training Page - https://g2ul0.app.link/dJtkPQUQqPb

You can purchase Chase’s book, ‘The Behavior Operations Manual: Neuro-Cognitive Intelligence’, here: https://g2ul0.app.link/e1rvBDfyqPb

Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes

My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook

You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb

Follow me:

https://g2ul0.app.link/gnGqL4IsKKb

Sponsors:

Shopify - https://shopify.com/bartlett

ZOE - http://joinzoe.com with code BARTLETT10 for 10% off

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alabama Beats South Carolina and Avoids a Field Storming - Monday, Oct. 27, 2025