Summary

Ben Cicchetti from InfoSum discusses the importance of data privacy, the power of first-party data, and the evolution of content marketing in the B2B space. He also shares insights on LGBTQ+ leadership and the impact of inclusivity in business.

Takeaways

Data privacy is a critical concern for businesses, and protecting consumer data is essential for maintaining trust and avoiding negative publicity.
First-party data is a powerful asset for businesses, and collaboration with other companies can enhance its value and lead to better customer experiences.
Content marketing in the B2B space is crucial for educating and engaging potential customers, and authenticity is key to its success.
Inclusivity and authenticity in LGBTQ+ leadership can positively impact businesses and create a more supportive and diverse work environment.

Ben’s Bio

Ben Cicchetti is Vice President, Corporate Marketing at InfoSum. Joining in early 2018, Ben leads InfoSum’s global marketing strategy and oversees the corporate marketing function including comms, PR, branding, content, and demand generation.

With a strong background in the technology sector, Ben brings over a decade of invaluable experience to his role. Before joining InfoSum, Ben was Marketing Director at EV, a leading fintech business providing specialized financial forecasting software. In this capacity, Ben successfully developed and executed marketing strategies that contributed to EV's growth and market positioning.

At InfoSum, Ben is responsible for taking InfoSum’s innovative data collaboration and data clean room technology and effectively building brand awareness to drive both demand and customer loyalty. Ben is also a passionate member of the LGBTQ+ community and chairs InfoSum’s LGBTQ+ Network, further fostering an inclusive and supportive work environment.

Keywords

data privacy, first-party data, content marketing, LGBTQ+ leadership, inclusivity in business

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