The Long Distance Love Bombs Podcast 197: Alex Cattoni - What's the key to credible, relatable, and memorable content creation?
Alex Cattoni is a copywriter, marketing strategist, and the founder of the Copy Posse, the raddest, baddest crew of copywriters on the Internet with over 300,000 students worldwide. She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue. Alex left her position as Creative Director at Mindvalley in 2011 to start her own consulting and copywriting business. Since then, she has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns. In 2020, she founded the Copy Posse, an online academy dedicated to helping copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing, and copywriting.
Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World and was crowned 2022 Marketer of the Year by DigitalMarketer.
Watch the video recording of this conversation on YouTube here: https://youtu.be/v6RKafdo9ow
Find Alex at the following places:
Website: https://copyposse.com
Instagram: https://www.instagram.com/copyposse
YouTube: https://www.youtube.com/@AlexCattoni
Linkedin: www.linkedin.com/in/alexcattoni
Facebook: https://www.facebook.com/AlexCattoni
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CHAPTERS:
0:03:11 Excitement for a Good Intro Question
0:03:52 Introduction: Copy Posse and Impactful Copywriting
0:09:55 Different Definitions and Perspectives
0:10:01 Marketing and Copywriting: Two Sides of the Same Coin
0:12:03 Changing Landscape of Consumer Behavior
0:16:28 The Evolution of Marketing: From Manipulation to Relationship Building
0:22:41 Building Relationships with Audience Through Copywriting and Marketing
0:27:00 The Power of Storytelling in Connecting with Customers
0:33:22 Connecting with People Through Storytelling
0:42:58 Taking Action and Implementing for First Client Success
0:47:23 The Fifth Emotion: Being Committed to Making a Purchase
0:50:48 Overcoming fear of judgment and perfectionism in content creation
0:56:31 Feeling like a beginner at new levels of growth
0:59:48 Starting with Different Perspectives
1:04:03 Finding Calm in Murder Mysteries
1:06:48 True Crime Podcasts: The Psychology and Storytelling