Offense VS Defense - #259

Mar 27, 2025

Explore the critical balance between growth and transactional tasks in private lending. Discover how dedicating your mornings to growth strategies can transform your business. Learn why only focusing on daily transactions can stall progress and the importance of consistent marketing. Gain insights on effective time management—carving out hours for marketing, system improvements, and investor relations. Challenge yourself to make small, consistent efforts for massive results in your lending journey!

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INSIGHT

Offense Vs Defense Defined

Offense equals growth activities and defense equals transactional work, and both are necessary for a lending business.
Relying only on transactions eventually stalls growth and scalability.

ADVICE

Block Daily Time For Growth

Schedule time daily for growth activities and handle transactional tasks separately to avoid getting trapped in busywork.
Prioritize working on the business first so systems and marketing continue to scale your operation.

ADVICE

Calendar Marketing And Ops Work

Calendar marketing tasks like content, email broadcasts, and paid campaigns so they reliably get done.
Treat ops and finance improvements as offense items and slot them into your routine when possible.

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Offense vs. Defense - #259

Are you playing offense or defense in your private lending business? In this episode, we break down the difference between growth-focused activities (offense) and transactional tasks (defense)—and why finding the right balance is critical for long-term success.

📌 What You'll Learn: ✔️ How to structure your day for maximum growth ✔️ Why focusing only on transactions can stall your business ✔️ The importance of consistent marketing and investor relations ✔️ Strategies for maintaining momentum year-round

The biggest trap for lenders? Getting caught up in daily transactions and neglecting business growth. We share our personal strategies for balancing deal flow while continuously building systems, marketing efforts, and long-term success.

🔥 Challenge for You: Carve out at least 2 hours a day for growth activities—whether it's improving your website, refining your investor pitch, or strengthening marketing campaigns. Small, consistent actions lead to massive results.

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