There’s a certain kind of strength that comes from knowing who you are, even when the world tries to tell you otherwise. That’s what stood out in my conversation with Rio Ferdinand. Not just the success, but the mindset behind it: the habit of refusing to be reduced to a single story.

Rio’s journey is a lesson in identity, drive, and turning fear into fuel. With all the labels the world tries to throw at us, it’s not just about ignoring them, it’s about choosing your own. From the football pitch to the ballet studio, Rio shows us what it means to challenge assumptions and walk your own path, even when it’s uncomfortable.

In this episode, I also dig into a powerful psychological study that reveals how quickly our judgments are shaped by context, how one label can change everything we think we see. It’s a sobering insight into how easily we box others in… and how often we do it to ourselves.

If you’ve ever questioned the limits placed on you, or wanted to rewrite the script entirely, there’s something in this one for you.

Here is a list of studies referenced in the episode:

Stereotype and Social Class Study. Researchers: John Darley and Paget Gross (1983)
The Pygmalion Effect Study. Researchers: Robert Rosenthal and Lenore Jacobson (1968)
Name Bias in Psychiatric Diagnosis. Researcher: Dr. Luke Birmingham (referenced in "Pigeonholed" by Laura L. Osterhout)

Listen to the full episode with Rio Ferdinand here: https://pod.fo/e/15914

Ep 42: Kojo Marfo - In 5