The DNA Company uses genetics to help people understand why they are sick and how to address the problems. This is an extremely helpful tool for practicing Fundemental Medicine health coaches. The DNA Company works with health coaches by identifying the rood cause of a client's problem, offering solutions, and having the health coach create a program for their client. Coaching is key to helping clients achieve results. 

Kashif Khan is Chief  Executive Officer and Founder of The DNA Company, where personalized medicine is being pioneered through unique insights into the human genome. Growing up in  Vancouver, Canada in an immigrant household, Kashif developed an  industrious entrepreneurial spirit from a young age. Prior to his tenure  at the DNA Company, Kashif advised a number of high-growth start-ups in  a variety of industries. As Kashif dove into  the field of functional genomics as the CEO of The DNA Company, it was  revealed that his neural wiring was actually genetically designed to be  entrepreneurial. Now seeing his  health from a new lens Kashif dove further and started to see the  genetic pathways that led to his own family’s challenges, and the  opportunities to reverse chronic disease. His measure of success is not  in dollars earned, but in lives improved.