In this episode of Productside Stories, we're joined by Eric Stevenson, Director of Marketing and Product Management in Architectural Coatings at PPG, to unpack the intricacies of product management within industrial sectors. Eric shares valuable insights into the dynamic landscape of architectural coatings, highlighting the essential role of market research, innovation, and customer-centric strategies in driving product success. Through real-world examples and practical advice, listeners gain a deeper understanding of the challenges and opportunities inherent in industrial product management, making this episode a must-listen for both seasoned professionals and newcomers alike.