UP309 The World According to Nielsen Sports

What's the difference between the US and European sports marketplace? 
Few people are better positioned to answer this question than Jon Stainer, the US based Englishman who is Global General Manager of Nielsen Sports, the leading source of sports measurement and analytics around the world.
Stainer has led multiyear relationships with the NFL, NBA and Premier League during his time at Nielsen, bringing a truly international perspective on the sports industry, working on three Olympic Games and two FIFA World Cups. 

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