Why is it so critical to be aware of customers’ Jobs to Be Done, especially when you work on their onboarding? In this episode, we chat with Ramli John, founder of Growth Marketing Today, fellow podcaster and consultant. You’ll hear about Ramli’s EURECA user onboarding framework, as well as his insights on segmentation, minimizing friction, success metrics, analytics tools, and more.

Visit our website for the detailed episode recap with key learnings.

Show notes

growthtoday.fm — Ramli’s podcast
When Coffee and Kale Compete — a famous book on JTBD by Alan Klement
The Stewart Butterfield interview wherein the Slack founder refers to the 2000 messages metric
How Userlist Onboards New Users feat. Jane Portman by Product-Led Institute
How FullStory Onboards New Users by Product-Led Institute
Product-Led’s full list of user onboarding teardowns
Wave — a financial app and great example of segmented onboarding
SQL, ChartMogul, Mixpanel — tools Ramli recommends for product analytics
How Appcues’ Jonathan Kim Boosts Retention — a ProfitWell article on Appcues’ approaches on user retention and churn rate reduction
jtbd.info — the Jobs To Be Done website
UI Breakfast Podcast. Episode 181: Jobs to Be Done with Jim Kalbach
The Product-Led Podcast — the podcast Ramli co-hosts with Wes Bush
onboardingteardowns.com — visit for Ramli’s onboarding reviews
ramlijohn.com — Ramli’s website
Follow Ramli on Twitter

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