Omnichannel by OmnichannelX Ep. 33 – Decoding the Content Tech Evolution w/ Tony Byrne
Dec 12, 2023
36:57
Noz Urbina and Tony Byrne, Founder of Real Story Group, explore the evolving landscape of content management systems and digital asset management. Their discussion spans from the emergence of headless CMS to AI's growing influence in content strategy, offering a comprehensive look at how organizations can navigate modern content technologies. The conversation covers crucial developments in DAMs, practical approaches to technology selection, and the rise of Omnichannel Content Platforms (OCPs), providing listeners with strategic insights for making informed decisions in their digital transformation journey.
By the end of the episode, you'll learn:
- Evolution of Content Management Systems: Understand how DAMs and CMS have evolved over the years, including the rise of headless CMS and the impact of AI
- Strategic Technology Decisions: Learn the importance of having a clear strategy and vision when choosing content management technologies
- The Future of DAMs: Explore how DAMs are expanding their capabilities, managing a wider range of assets, and playing a crucial role in the content lifecycle
- The Role of AI in Content Strategy: Gain insights into how AI is transforming content creation and management, not just at the customer touchpoint but throughout the content lifecycle
- Challenges with Headless CMS: Understand the limitations and potential pitfalls of headless CMS and the importance of hybrid solutions
- Emerging Omni-channel Content Platforms: Discover the concept of Omni-channel Content Platforms (OCPs) and how they differ from traditional DAM and CMS solutions
- Making Informed Technology Choices: Learn practical tips for navigating the complex content technology market and making decisions that align with your organization’s needs.