Why One-Time Projects Are Killing Your Agency (And What to Do Instead)
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Feb 6, 2025
Discover how one-time projects can trap your agency in a cycle of unpredictability. Learn the importance of transitioning to a model with recurring revenue to achieve financial stability. Explore effective methods for packaging services and implementing risk-reversal strategies that make clients eager to commit. Find out how to turn previous clients into long-term contracts and scale your operations without burnout. This insightful guide provides the roadmap for transforming your business into a high-value partnership model.
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insights INSIGHT
Project Vulnerability
One-off projects make businesses vulnerable.
Recurring revenue and contracted monthly revenue are the solutions.
question_answer ANECDOTE
Passive Income Realization
Troy Dean describes the first time he earned passive income while sleeping.
This experience highlighted the leverage and efficiency of recurring revenue.
volunteer_activism ADVICE
Feast-or-Famine Cycle
Agencies often get trapped in a feast-or-famine cycle with project work.
This cycle prevents them from developing recurring revenue models.
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Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.
In this episode of The Agency Hour, Troy Dean breaks down the exact roadmap to adding $20,000 in monthly recurring revenue to your agency—whether you’re just starting out, scaling past $100K/month, or somewhere in between. You’ll learn how to escape the one-time project trap, transition to a scalable revenue model, and position yourself as a high-value strategic partner instead of a freelancer.
If you want to escape the freelancer mindset, build a sustainable, scalable agency, and finally achieve financial freedom, this episode is a must-listen.
What You’ll Discover in This Episode
Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue.
Why Retainers Aren’t the Best Solution – Stop trading time for money and sell outcomes instead.
How to Package & Price Recurring Revenue Services – Three proven models that work for any agency.
The No-Brainer Pitch for Recurring Clients – A simple way to make your offer an easy yes.
How to Transition Existing Clients Into Recurring Plans – Turn past clients into long-term revenue.
The Secret to Selling Without Resistance – A risk-reversal strategy that eliminates hesitation.
How to Scale Without Overworking – Automate, delegate, and systemize for profitable growth.
Chapters
00:00 - Introduction 02:45 - The Importance of Recurring Revenue 05:30 - Common Pitfalls in Agency Models 08:15 - Transitioning from Retainers to Value-Based Pricing 11:00 - Crafting the Right Offer for Recurring Revenue 14:00 - Packaging and Pricing for Profit 17:30 - The No-Brainer Pitch Strategy 20:15 - Starting with Existing Clients 23:00 - Automating and Scaling for Profitability 26:00 - Recap and Actionable Steps 29:30 - Outro and Exciting Announcements
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