Invisible Machines podcast by UX Magazine

Marc Hijink, author of Focus: The ASML Way | Invisible Machines Podcast

12 snips
Nov 28, 2025
In this fascinating discussion, Marc Hijink, a financial reporter and technology columnist for NRC, dives into the world of ASML and its pivotal role in semiconductor manufacturing. He reveals how the company's extreme ultraviolet lithography is critical to AI technology and everyday devices. Exploring the complexities of chip production, he discusses ASML's unique non-hierarchical culture and its necessity for problem-solving. Hijink also touches on geopolitical tensions in tech supply chains and the cultural nuances that define ASML's strategic partnerships.
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INSIGHT

Chips Are Physical And Probabilistic

  • Chips are still physical objects shaped by chemistry and physics, not just software abstractions.
  • Marc Hijink explains that lithography reveals the material, probabilistic nature behind digital devices.
INSIGHT

Turning Probabilistic Into Predictable

  • ASML turns probabilistic manufacturing into reliable output with extensive error correction and software.
  • The company couples hardware tolerances with software and iterative testing to achieve predictable yields.
ANECDOTE

Chaos Fueled Engineering Creativity

  • ASML cultivated a chaotic, low-hierarchy engineering culture to spark creativity and cross-discipline problem solving.
  • Marc recounts how that approach required years of tight collaboration with suppliers like Zeiss to sync pace and culture.
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