Are you ready to future-proof your Amazon business? In this episode of The Seller’s Edge, host Jonathan sits down with Joanna Lambadjieva—founder of Ecom Optimized and a leading expert in AI-driven Amazon strategies—to explore how artificial intelligence is transforming product listing optimization and what that means for e-commerce sellers in 2025 and beyond.
Joanna brings a wealth of experience working with top e-commerce brands across Europe and North America, helping them leverage cutting-edge AI tools like ChatGPT, Claude, and Amazon’s new AI, Rufus. Together, Jonathan and Joanna dive deep into the shifting puzzle that is Amazon SEO, the evolving role of keywords, and the rise of AI gatekeepers that now influence what products customers see.
In this episode, you’ll discover:
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Why traditional keyword stuffing is no longer enough for Amazon success
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How to use customer reviews, Reddit threads, and backend attributes to create listings that resonate with both shoppers and AI algorithms
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Actionable strategies for optimizing your listings for Amazon’s Rufus AI
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How to identify and target your core customer persona for higher conversions
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The ethical considerations of using AI-generated content and synthetic UGC
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Jo’s predictions for the future of agentic AI and what sellers should do now to stay ahead
Whether you’re a seasoned Amazon seller or just starting your e-commerce journey, this episode is packed with actionable advice, real-world examples, and expert commentary on what’s working now—and what’s coming next.
Key Topics Covered:
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AI-powered Amazon listing optimization
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Using data from reviews and Reddit for deeper customer insights
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The impact of Amazon’s Rufus AI on product discovery
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The future of keywords and backend attributes
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Personalization and niche targeting strategies
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Maintaining authenticity and ethics in AI marketing
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Preparing your brand for the next wave of e-commerce automation
👤 ABOUT JOANNA LAMBADJIEVA:
Joanna Lambadjieva is the founder of Amazing Wave, an agency specializing in AI-driven ecommerce solutions for Amazon and online brands. With deep expertise in marketing and technology, Joanna helps businesses seamlessly integrate AI, streamline operations, and train teams for the future of ecommerce. Her mission: empower sellers to unlock growth and stay ahead in the AI-powered marketplace.
Visit the Amazing Wave website: https://amazingwave.digital/
## 🕒 TIMESTAMPS:
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[00:00] AI In Ecommerce
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[00:55] AI Has Transformed Listing Optimization
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[03:07] How Does AI Understand Listings
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[04:47] Leveraging Reddit
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[05:31] Aggregating Insights with GummySearch
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[07:01] Backend Optimization and Keywords
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[09:40] Leveraging AI for Keyword Optimization
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[10:31] Titles Should Be Written By Humans
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[11:08] Discussing Rufus Patent
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[11:58] The Key To Optimizing Titles
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[12:50] Brandon Young’s Optimization Framework
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[14:28] Highlighting Benefits In The Title
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[16:24] Appealing To Specific Demographics
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[19:27] Disconnect Between Listing Elements
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[22:14] Pain Points For Implementing AI
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[24:30] Ethical Concerns
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[26:07] How AI Can Hurt Brand Reputation
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[27:45] What’s Next For AI In Ecommerce?
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[30:44] Recap and Closing Remarks